Lavish photos for an Yves Saint Laurent ad campaign based on Old Masters paintings. Such lush, saturated colors. I love the swapping (or addition) of male & female roles.
Vintage French cookbooks made for American audiences, including first editions of the Cordon Bleu & the Art of French Cooking Volume II. I love the illustrations & design of the charming Peter Pauper Press editions, so I threw in a non-Gallic example from my collection as well. Bon appetit!
A clever advertising campaign for Mint Vinetu bookstore to inspire people to read the classics. The Lithuanian agency Love explains their approach this way:
When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.